Five Reason Nobody Comments on your blog

DFN: I’m just starting to get into blogging; I have doubts about whether it will help / hurt / make any difference in a job search, but, its been suggested as a reasonable path towards surfacing opportunities into today’s market, mostly by my friend Walt Feigenson (Wally’s Follies). Consequently, I’m putting some effort into this venture based on a belief, that it may pan out. This article provides some clues as to why / how to make your blog more effective.

5 Reasons Why Nobody Comments On Your Blogs and Posts

BY Andrew Ballenthin (10/14/2009), President, Sol Solutions,

The other day I was surprised to find a number of multi-billion and mega-million dollar companies that did not have much dialog on their blogs while I was doing my book research book on social media monetization. It was quite stirring to see companies that put effort into having a social media presence not having huge engagement. It’s not what you would expect right?

I’ve also noticed that on LinkedIn and Ecademy that many group posts languish with little or no comment activity. There’s a few that rise to the top and a vast majority seem to fade into oblivion. On LinkedIn I belong to 50 groups and and I usually see about 1 in 8 posts get feedback. Wow, not what I would have expected.

Myself, I see anywhere between zero to 15+ comments on my posts. Its been a long road to get any comments in LinkedIn discussions or on this blog. The first 9 months I had only about 200 page views a month and zero comments on my blog up until January 2009. It was only this year I figured how to work with LinkedIn and reach over 1.5 million group members. Since March this year this blog has grown to a total of 12 writers and we now see over 5,000 page views a month. Comments and engaging the audience always remain a challenge and focus with all our writers.

Over the past 18 months of blogging I’ve seen patterns on why some posts fail and why others become rock stars.I’d like to share what I’ve learned and learn from you too.

Following are 5 key reasons why blog and social network posts fail to engage and generate comments and dialog. These 5 points aren’t the only reasons, please share your thoughts in the comment section below too.

1. Not Enough Traffic. This past year I talked to an editor-in-chief of a major online national news publication site that has 40 bloggers. They suffer from low traffic levels and very low comment levels. I’ve also talked to solopreneurs who complain of lacking traffic too. Low traffic is an issue for any sized organization.

Suggested Solution – like all communications and marketing, if people do not know about your content they won’t be able to participate. There are very few shortcuts to building significant traffic levels although the internet abounds with big promises when you part with your money. The most consistent solution is an email database. It’s a significant investment to grow to hundreds or thousands of names but it puts you in control and helps build a focused loyalty.

2. It’s Too Noisy. Even though your content may be highly valuable if there are too many people talking (posting content) at the same time you do it’s difficult to be heard. The biggest problem with big social networks is lots of noise to compete with.

Suggested Solution – Experiment with different times, days and networks very methodically. Eventually you will see a pattern of when your information can rise to the top and get noticed. What have you seen work?

3. Too Boring. Journalists, PR and marketing people know only too well that your headline and introduction line must always be "WOW, Look at me". There are right ways and wrong ways of doing this. The wrong way of being "Wow" is to be arrogant, selling and self-serving.

Suggested Solutions – Take the time to study how great newspapers, magazines and marketing copy works. Top organizations do nothing by accident. Stunning headlines and opening paragraphs are a make or break for getting people through the rest of your content. If you are still not sure, get some great books on advertising and see what the best do.

4. Not Thought Provoking- What might be exciting to you may not be exciting to your audience. How many times have you read content and been left with a mild, ‘yep, that’s interesting" and then quickly moved on in search of more information? At this point millions of people are sharing their thoughts online but that doesn’t mean we all see them as WOW. They’re great ideas for that person but not necessarily their audience.

Suggested Solutions – Learn how to be conversational, challenging, truly valuable, unique and worth having a conversation with. Take the time and ask, am I truly original or just recycling a version of what everyone is saying? What was one of your most thought provoking posts that generated audience participation?

5. No Loyalty – The reality is that your audience may not know you yet and you may not have earned their loyalty. Whether you started posting content yesterday or a year ago you may not have found your niche of people that want to engage with you.

Suggested Solutions- Consistent is everything. Engage with posts and comments on other people’s posts at least 2-4 times a week. After awhile people will see that you are regular and your name will become more familiar. Also take the time to thank people when they do comment, this etiquette is valuable for generating dialog and potential future relationships.

Another point, are you talking to the right target market? Just because there are potentially lots of audience members does not mean they’re the right people who want what you are offering.

This is hardly the full list of reasons why people do not comment. Share your thoughts below and help expand this discussion.

Posted by Andrew Ballenthin at 06:10 AM in Current Affairs, Growth & Marketing Tips, New – Social Media | Permalink



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