Tweeting to take that next job

DFN: I have quite figured out how / if Tweeting fits into my job search / personal branding but this article may point to some things to do in order to be a better ‘tweeter’.

Tweeting to take that next job (
By Julia Tanen, Correspondent (Julia Tanen is president of TanenPR in Natick.)

While it’s still uncertain whether Twitter is effective as a marketing tool, the social networking site is a good way to communicate your own "personal brand." Why not use your Twitter account strategically to connect you to industry news, events, and people? Here are few tips and Twitter no-nos to remember.

1. Add to key discussions
Use the advanced search tool to track what people are tweeting about in your industry. Search for the companies in your field, movements, and new ideas. Search for prominent people in your field and follow them. Participate in key discussions. Set up an RSS feed for such keywords to receive automatic feeds about key topics.

2. Develop relationships
Why not talk with your peers directly using Twitter? Keep them updated about your own developments, accomplishments, and career moves.

3. Link to your LinkedIn page
Create a link in Twitter to information provided at your LinkedIn page. On LinkedIn, post links, polls and participate in discussions. Then tweet about it.
For example, "Here’s what my LinkedIn Poll says about Linux Today." Remember to provide genuinely good information, not self-serving drivel.

4. Use # to promote events
Use the hash tag for the industry events or networking opportunities you are participating in, like #event. Users can then tweet about the event using the same #event name.
Provide the #event tag on your website and ask people to follow tweets about the event. Write about the event after the fact, and provide a couple of links to keynotes, or key learnings. Search for the #event in the search tool.

5. Use Favorites
If you find someone talking about your peer group or a movement in your industry in a positive manner, favorite all of their positive tweets. Click the star symbol on the right side of the tweet. This tweet will be added as your favorite. Add all positive feedback to your favorites. Use this favorite list as testimonials when you want to tweet next time.

6. Steer clear of controversy
It’s not a good idea to get into a heated argument, nor is it helpful to discuss politics or religion, unless they are part of your brand, like the Globe’s Michael Paulson.

7. Don’t be negative
Never talk negatively about employers, colleagues, friends or competitors. Richard Berman, a longtime PR and broadcast veteran, reminds everyone online to do as your mother taught you to do – respect others…and be polite.

8. Be careful in public
Remember that Twitter is a tool for public conversations. So don’t put anything up there that you’ll regret later, such as, "I’m hung over." Or, "I’m in a corporate board meeting and I’m really bored."
Do not tweet something confidential or that you don’t want a future boss – or HR person – to see.



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